The group said the focus is on fresh food growth. It will open a stand-alone food store in West Africa as a trial by the end of the year, with hopes of expanding that to East Africa. It is also adding more brands from Wal-Mart stores in other parts of the world to its African operations, including a clothing line from the U.K. in November.
Wal-Mart last year closed a deal worth roughly $ 2.4 billion to buy 51% of South African retailer Massmart Holdings Ltd., a move many saw as a springboard for Wal-Mart to grow across the continent.
Over the coming three to five years, Massmart will open more stores in the rest of Africa, its Chief Executive Grant Pattison said Thursday.
Wal-Mart and Massmart aren’t the only groups setting their sights on Africa. Companies from the U.S., China and India have poured billions of dollars into the continent to tap new consumers and infrastructure deals, amid forecasts for strong growth in the region.
By 2018, five of the world’s fastest-growing economies will be in sub-Saharan Africa, according to the International Monetary Fund.
Last month, General Electric Co. signed an agreement to build a 400-megawatt gas-fired power plant in Tanzania. Ford Motor Co. said it is looking to target consumers in the rest of the continent with tailor-made products. Just this week, Kenya said it had signed agreements worth $ 5 billion with China for projects including railway and energy development.
Still, since the Massmart deal completed last year, expansion has been slow as it faces debt-laden consumers in South Africa, its biggest market in the region. Acquiring property rights for new stores in other countries has also been hard, Mr. Pattison said.
He warned that consumers in South Africa will remain under pressure, but stressed that in the long term the group will become a bigger player in the continent.
Mr. Pattison confirmed that the group has been having conversations with retailers in Kenya about a possible joint venture, but declined to provide further details. One of the retailers is Kenyan supermarket chain Naivas.
“It’s the food retail space where we would look for an acquisition,” Mr. Pattison said.
Massmart operates in 12 countries in sub-Saharan Africa with 359 stores.
Write to Devon Maylie at email@example.com